Ordinarily I would not root for any business to fail, even one of my own competitors. But when a major corporation tells the vast majority of its customers “f*** you” in order to appease radical social activists, it would really be a shame if those insulted customers just kept shopping there and made the corporation pay no price for its arrogance. The early returns suggest Target customers are doing no such thing.
Breitbart reports that Target stock has fallen $2.65 per share since the infamous announcement that Target will let confused men into its ladies’ restrooms and dressing rooms, which amounts to an overall reduction of $1.5 billion in the value of the company’s stock. I doubt that’s a direct result of any revenue drop caused by people boycotting Target, even though 1 million people have signed online petitions saying they intend to do so. Boycotts are never effective for long because after awhile people’s anger subsides and they return to their normal day-to-day habits.
Where I think there’s a chance that could be different is if people feel Target has been personally and deliberately insulting toward their values. And clearly, Target has. If even 10 percent of Target shoppers were so insulted by the company’s decision that they decided they’d rather shop at ...
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