related: Obama's Buddy Jay-Z causes outrage by wearing gaudy medallion of 'Five Percent Nation' group who believe whites are 'wicked and weak'The NFL and Roc Nation, the entertainment company founded by Jay-Z, have launched a partnership in which Jay Z will take a prominent role in a social-justice program the league launched last year at a time when it was still roiled by controversy over player protests during the national anthem started by Colin Kaepernick.
related: Shut Up Jay ZThe parties said Roc Nation will also expand and play an integral role in the NFL’s entertainment operations—not just the halftime show, but also the production and distribution of other new football-related content together on streaming services. That could include original music, in addition to podcasts for players to voice their opinions on social and cultural issues that are important to them. Front Office Sport first reported an NFL-Roc Nation partnership.
The deal effectively positions Jay-Z—who once rapped “I said no to the Super Bowl, you need me, I don’t need you”—as the face of the NFL’s social-justice program, Inspire Change, which was launched earlier in the year after years of unrest among...
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