First, it attacked America. Then adoption. Now, women. Honestly, with such a busy schedule of political extremism, it’s a mystery how Nike has time to sell anything. But for all of the company’s radical campaigns, it’s Nike’s latest that’s really raising eyebrows. The retail titan is picking a side in the transgender sports debate—and it isn’t girls’.
Just how beholden is big business to LGBT activists? Well, one of the biggest manufacturers of international sports equipment just told half its market that it doesn’t care about the future of women’s sports. So much for Nike’s progressive feminist cred.
In Tennessee, one of the states that’s considering a ban on biological boys competing against girls, the company actually suggested that keeping a level playing field for girls “put[s] our collective economic success at risk.” If anything puts our economic success at risk, it’s destroying 50% of high school, collegiate, and pro sports.
And yet, Nike, like 142 other businesses, is actively working to stop Tennessee (and at least six other states) from fighting the injustice of transgender sports.
“I fully support them for being true to themselves and having the courage to do what they believe in,” Connecticut track star Selina Soule says of her male competition.
But athletics is “an entirely different situation. It’s scientifically proven that males are built to be physically stronger than females. It’s unfair to put someone who is biologically a male, who has not undergone anything in terms of hormone therapy, against cisgender girls … It’s upsetting when we work hard all season and put in a lot of effort, only to turn up at the state meets and get beat by someone who is biologically a male and lose state championships over this.”
And these boys aren’t just stealing trophies, they’re stealing scholarships too. With the Olympics around the corner and the debate exploding across the sports world, even athletes who’ve identified as gay or lesbian are calling the trend what it is: cheating.
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