L'Oreal To Remove 'Whitening' from Products While Realtor Association Drops 'Master Bedroom'

L’Oreal and the Houston Association of Realtors have joined companies across the country that are changing the language and branding they use that could be considered controversial.

The world’s largest cosmetic and beauty company announced on June 26 that it would stop using “whitening” and “fair” to describe its products, CNN reported.

“The L’Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,” L’Oreal said in a statement.

The Houston Association of Realtors announced earlier in June that it would replace the phrases “master bedroom” and “master bathroom” with “primary bedroom” and “primary bathroom” on its listings, according to KPRC-TV.

The change reportedly came after several members asked for a review of the terminology.

“The updates to Primary Bedroom and Primary Bath were among nine requests for review that were submitted by members and considered at the most recent meetings,” a statement from HAR to its members read.

“The overarching message was that some members were concerned about how the terms might be perceived by some other agents and consumers. The consensus was that Primary describes the rooms equally as well as Master while avoiding...



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