Consumers’ Research, a consumer advocacy group, launched a series of advertisements Thursday calling out Coca-Cola’s “woke hypocrisy” for its reported defense of China and alleged health concerns associated with its sugary drinks.
Part of the campaign is a video advertisement satirizing a Coca-Cola commercial, which is set to music with lyrics like “Just drink Coke, the road to obesity” and “China is our labor supplier that drives our stock price even higher.” The group also created a website, “alwayswokacola.com,” to continue to expose the company.
In addition to promoting the video advertisement that will air in Atlanta and nationwide, Consumers’ Research says it plans to drive mobile billboards around Coca-Cola’s headquarters, the Coca-Cola museum, and the Georgia State Capitol for 28 days.
“Today, we are launching AlwaysWokaCola.com and the accompanying ads as a satirical reminder to Coke to focus on their consumers, not woke politicians. The company has taken its eye off the well-being of the customer,” Consumers’ Research Executive Director Will Hild said in a statement Thursday.
“Their products continue to contribute significantly to childhood obesity, they have sourced sugar from companies in China reportedly using forced labor, and they have such poor quality control that racist directives, like ‘be less white,’ are included in staff trainings,” Hild added.
The campaign aims to “to amplify the voice of consumers fed up with how the company is failing them and as a warning to Coke and other companies,” according to the statement.
“Any corporation who decides to distract from their misdeeds by taking radical positions on political and social issues that are unrelated to their business to garner positive praise from woke politicians and press is on notice, it’s not going to work,” Hild said.
The new advertisements are part of a seven-figure campaign Consumers’ Research is conducting to also expose American Airlines, Nike, Ticketmaster, and the MLB, according to a press release. The Consumers First Initiative aims to give consumers transparency about...
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“Their products continue to contribute significantly to childhood obesity" While I do not dispute this, my own children avoided this because I severely limited the consumption of soda in our household. When we ate at a restaurant, we all drank water with our meals. As a respite parent we witnessed one parent filling a bottle with soda for their six-month old. Does this vindicate soda purveyors? Absolutely not. However the primary responsibility for the health of our children remains with the parents.
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