The short commercial features Fae Johnstone, a “2SLGBTQUIA+ Advocate,” promoting a limited-edition Hershey’s candy bar with his image on it. (The acronym 2SLGTBQIA+ stands for “Two-Spirit, Lesbian, Gay, Bisexual, Transgender, Queer and/or Questioning, Intersex, Asexual”).
The spot was released on Wednesday as part of Hershey’s Canada’s “Her for She” ad campaign for International Women’s Day on March 8.
In the clip, Johnstone provides a voiceover explaining the company’s “inclusivity initiative”: “My name is Fae Johnstone, I’m the executive director of ‘Wisdom to Action.’ We can create a world where everyone is able to live in public space as their honest and authentic selves,” the trans activist says.
The ad ends with the Johnstone laughing and posing with four biological women. His voiceover concludes with an invitation for viewers to view Hershey’s Canada’s International Women’s Day campaign on its website.
“See the women changing how we see the future at Hershey’s Canada,” the transvestite said.
Hershey’s decision to use a biological male for its women’s day campaign immediately prompted a backlash among disgusted social media users, including threats to boycott the chocolate maker.
Anti-Woke Twitter account @LeftismForU tweeted, “@Hersheys is putting the face of a trans-‘woman’ on chocolate bar wrappers with ‘HerShe’ highlighted in honor of International Women’s Day. Hershey’s is erasing women.”
Pro-Trump account “Catturd” tweeted, “Why does @Hersheys hate women?”
The Federalist Editor-in-chief Mollie Hemingway blasted the candy maker with a scathing response, saying, “So @Hersheys is featuring a male in costume as a woman for its international women’s day ad campaign.”
Conservative author and transgender movement critic Oli London slammed Johnstone and the ad, tweeting, “This is a tweet from the new face of HERSHEYS International Women’s Day Campaign – a man who identifies as a woman! The whole ad campaign is designed to uplift women on women’s day- but instead is a complete disrespect to REAL Women!”
The Federalist co-founder and CEO Sean Davis wrote, “Hershey’s is ‘honoring’ women by featuring delusional, disfigured men on its candy bars. Feel empowered yet, ladies?”
Judicial Watch president Tom Fitton commented, “@Hersheys embraces misogyny.”
Johnstone, who describes himself as a “queer, trans and feminist activist” on Twitter, has an online history of attacking feminists who oppose...
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Most ads have gone woke in the past couple of years. It is a turn off. I have cut off cable TV and went to streaming but still get limited ads.
ReplyDeleteIts ok. Their products are garbage anyway. One more company on the "don't do business with anymore" list.
ReplyDeleteWell... it is the hershey highway after all.
ReplyDeleteChocolate is for the weak anyway.
ReplyDeleteNo loss.
I consider what the corporation did as an act of bravery.
ReplyDelete...They should name a highway after them.
Is that snot or a nose ring on that snot bag?
ReplyDeleteHershey Chocolates: once upon a time an American company not any more.
ReplyDeleteLost the American values long time ago, would have been better if the company stayed in America instead of moving to Mexico, that was the first nail in the coffin. Now this woke trans BS will seal its fate....go woke go broke cannot run a company without$$$$$$$.