Republicans ‘raced out to buy a crapload of guns because maybe they were finally going to get their chance to shoot a Black person,’ Penzey’s Spices CEO wrote in a customer email.
Just two weeks after a Milwaukee, Wisconsin-based spice company held a “Republicans are Racist” sale over Martin Luther King Jr. weekend, it is dealing with a massive loss of business and openly begging for new customers.
Penzey’s Spices CEO Bill Penzey, who routinely uses his company’s email list to send anti-Republican screeds, sent a newsletter earlier this month in which he accused GOP voters of fantasizing about killing African Americans.
“Remember how Republicans, going against a mountain of evidence to the contrary, once again lied and said BLM [Black Lives Matter] wasn’t a peaceful movement but instead terrorists inciting violence throughout the country and then raced out to buy a crapload of guns because maybe they were finally going to get their chance to shoot a Black person?” he wrote. “What a bunch of racists.”
In a follow-up email Friday, Penzey acknowledged this allegation had cost his business a substantial number of newsletter subscribers.
“After starting the year with All Republicans are Republicans and following up with Republicans are Racists we’ve set a nice little Boycott Penzeys! surge in motion,” he admitted. “It certainly wasn’t unexpected, but if it’s within your means, you picking up a small stack of Gift Cards would help.”
Penzey informed supporters that his “Republicans are Racists” email cost his newsletter 40,005 subscribers—approximately 3 percent of its total. While this was offset by 30,000 new fans, he explained, he still needs to make up for the lost business and is offering a deal on Penzey’s Spices gift cards to lure them in “with the hope this might make it a bit easier for you to share some and possibly get a few good new customers to replace the...
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5 comments:
So 40,005 is 3% of subscribers? Math implies the total number of subscribers is 1,333,500? Really?
And the reaction is a deal on gift cards?
Common sense would imply an order of magnitude error to me (maybe 3% should read 30%?) Toss in the "needs to make up for the lost business" and it becomes even curiouser and curiouser.
I wonder what percentage of paying customers that 3% of subscribers actually represents.
Why any businessman would find it necessary to demean over half of his potential customers is a mystery to me. If it's publicly held company, he should be shit canned.
How did someone that stupid open his own business?
Mommy's money?
It just means 40,000 weren't paying attention earlier. I switched to the Spice House in 2019 when I first saw them mixing politics with the spices.
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