Color Us United will spend $500,000 targeting company's 'racial equity' policies
An anti-woke activist group launched a $500,000 campaign against "antiracism" programs at American Express, calling the company's so-called racial equity efforts "antithetical" to American values.
Color Us United, a nonprofit that advocates for a "race-blind America," on Monday announced the public relations effort to expose the credit card company's "harmful woke policies"—including hiring and promoting employees based on race and instituting critical race theory training that teaches employees that "capitalism is racist." The group is calling on American Express to rescind the "un-American" policies, such as giving bonuses to managers who hire minorities, and plans to place television and radio advertisements, along with a social media campaign and petition, to draw attention to its racist practices.
Corporate giants in recent years have pushed progressive race and gender ideology through hiring practices and mandatory training sessions, prompting backlash over the racially discriminatory policies. Coca-Cola, for example, came under fire in April 2021 for implementing a racial quota for hiring outside legal counsel, the Washington Free Beacon reported at the time.
Following a summer of riots and Black Lives Matter protests in 2020, American Express created an "Anti-Racism Initiative" and hired a consultant to conduct training sessions on privilege and race for employees, Manhattan Institute senior fellow and Color Us United board member Christopher Rufo reported last year in the New York Post. Among other exercises, employees were asked to determine their own privilege by analyzing factors such as race, sexual orientation, faith, and citizenship. The corporation, which made $42.2 billion in profits last year, also invited a speaker to discuss the inherent racism of a capitalist economy.
Several past and present employees told the Daily Mail last year that the company's top leadership discriminates against white employees during its hiring process and when considering workers for promotions. One employee said it would be "very rare" for a white man to be tapped for a senior leadership position.
"How can a company like American Express claim the ‘American' part of its name if it consistently drives policies that are incredibly un-American—like promoting the idea that ‘capitalism is racist' and offering bonuses for people to hire by race?" Kenny Xu, president of Color Us United, said in a statement. "Our choice to brand the company Un-American Express is designed to be a wake-up call to the company: Most Americans oppose politics and divisive worldviews in the...
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