Friday, April 28, 2023
Bud Light Suffers "Staggering" Sales Decline As Boycott Intensifies
According to the New York Post, data from NielsenIQ and Bump Williams Consulting reveals a significant decline in Bud Light sales for the week ending on April 15, with a 17% plunge in revenue and a 21% slide in volume.
For the week ending April 8, the seven days following trans-TikTok influencer Dylan Mulvaney promoting Bud Light on April 1, sales fell 6%, and volume sank 11%.
"These numbers are staggering ... and right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand, and for AB distributors," according to an Insights Express report published on April 23, which focuses on the beer industry.
Meanwhile, the boycott of Bud Light has sent Coors Light and Miller Lite's sales surging, suggesting consumers' deep opposition to Bud Light's marketing mishap.
Additional data from BeerBoard, a tech company that monitors 3,000 locations, such as Buffalo Wild Wings, TGI Fridays, and Hooters, found Bud Light pours were 6% lower than other light lagers from April 2 to April 15.
Bud Light made a series of moves late last week following the backlash and increasing boycott calls for its products. Alissa Heinerscheid, the vice president of marketing for Bud Light, was forced to take a leave of absence. Another top exec, Daniel Blake, is also stepping aside.
Fox News said Anheuser Busch hired consultants with experience in Washington, DC's conservative circles in an attempt to stop the hemorrhaging of sales.
Former Anheuser-Busch exec Anson Frericks told co-host Will Cain on "Fox & Friends Weekend" on Sunday that the brewer is seeking to restore its conservative base might be a "wrong bet" because many diehard drinkers won't forget the Mulvaney TikTok marketing blunder.
"That's the bet they're making. I think that's the wrong bet to make. And I think now is the time to go back and, for companies like Anheuser-Busch, to say that, 'Hey, moving forward for brands like Bud Light, we're not going to be political. We're not going to get involved in the environmental social governance movement because that's not what the customer wants,'" Frericks said.
Coors Light and Miller Lite are the biggest beneficiaries of...
The 90 Miles Mystery Video: Nyctophilia Edition #1369
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Please Leave Silently Into The Night......
The 90 Miles Mystery Box: Episode #2064
You have come across a mystery box. But what is inside?
It could be literally anything from the serene to the horrific,
from the beautiful to the repugnant,
from the mysterious to the familiar.
If you decide to open it, you could be disappointed,
you could be inspired, you could be appalled.
This is not for the faint of heart or the easily offended.
You have been warned.
Thursday, April 27, 2023
Tucker Carlson’s Ability To Break Through Calcified Conservatism With Fresh Ideas Is Indispensable
And perhaps this, in part, is why he was able to so easily mainstream the thoughts, theories, and brands of pseudonymous Twitter users who historically have been relegated to the dark corners of the internet with the rest of the weirdos. If a voice has utility, he gives it a platform; people trust him to discern who is worth listening to.
Tucker routinely used his platform to amplify people like Chaya Raichik (Libs of TikTok), which undeniably helped her gain traction and expose more people to the insanity of leftism. And to be sure, this was great, but people would likely be able to understand that sort of thing for themselves, even if they hadn’t encountered LibsofTikTok. We instinctively know when something is out of sync with the natural law and metaphysically disordered, as leftism inherently is.
Arguably some of his finest moments as a communicator were when he embraced the more esoteric, if you will, thoughts being grappled with in the nuanced essays of people like Peachy Keenan and translated them into modern English so the masses, who likely don’t have time to ponder these things on a regular basis, can also participate in the intellectual exercise.
Take, for instance, Tucker’s opening monologue from three weeks ago, in which he described the state of New York as existing in a state of anarcho-tyranny. He explained how this is a framework of “state-sponsored anarchy accompanied by political tyranny” and described how Alvin Bragg’s indictment of Donald Trump and general apathy toward crime embodies it. Anarcho-tyranny, being introduced into the lexicon of paleoconservatives several decades ago, is not a term many people would be familiar with despite being uncomfortably familiar with the concept. Nevertheless, Tucker brought them up to speed.
Or take an example from July 2021, when he read a tweet thread from Darryl Cooper (MartyrMade) providing great insight and clarity as to why conservatives remain skeptical about the outcome of the 2020 election and no longer have faith in institutions like the corporate media or national intelligence apparatus.
But he didn’t only highlight academics. Sometimes he highlighted skeptics for the sake of highlighting skepticism and to prove to us that the “experts” are idiots — as was the case in this past fall’s “The End of Men.” The documentary takes the food and health industries to task and explores the, frankly, dual existential crisis of plummeting male fertility and lack of nutritional sustenance. The documentary features a man by the name of “Raw Egg Nationalist” — a sworn enemy of soy globalism and an advocate for maximizing nutritional intake by slonking raw eggs — and another individual who goes by “Benjamin Braddock” and who believes the key to boosting testosterone is exposing his crotch to redlight.
Similar to how Rush Limbaugh mainstreamed...
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