According to the New York Post, data from NielsenIQ and Bump Williams Consulting reveals a significant decline in Bud Light sales for the week ending on April 15, with a 17% plunge in revenue and a 21% slide in volume.
For the week ending April 8, the seven days following trans-TikTok influencer Dylan Mulvaney promoting Bud Light on April 1, sales fell 6%, and volume sank 11%.
"These numbers are staggering ... and right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand, and for AB distributors," according to an Insights Express report published on April 23, which focuses on the beer industry.
Meanwhile, the boycott of Bud Light has sent Coors Light and Miller Lite's sales surging, suggesting consumers' deep opposition to Bud Light's marketing mishap.
Additional data from BeerBoard, a tech company that monitors 3,000 locations, such as Buffalo Wild Wings, TGI Fridays, and Hooters, found Bud Light pours were 6% lower than other light lagers from April 2 to April 15.
Bud Light made a series of moves late last week following the backlash and increasing boycott calls for its products. Alissa Heinerscheid, the vice president of marketing for Bud Light, was forced to take a leave of absence. Another top exec, Daniel Blake, is also stepping aside.
Fox News said Anheuser Busch hired consultants with experience in Washington, DC's conservative circles in an attempt to stop the hemorrhaging of sales.
Former Anheuser-Busch exec Anson Frericks told co-host Will Cain on "Fox & Friends Weekend" on Sunday that the brewer is seeking to restore its conservative base might be a "wrong bet" because many diehard drinkers won't forget the Mulvaney TikTok marketing blunder.
"That's the bet they're making. I think that's the wrong bet to make. And I think now is the time to go back and, for companies like Anheuser-Busch, to say that, 'Hey, moving forward for brands like Bud Light, we're not going to be political. We're not going to get involved in the environmental social governance movement because that's not what the customer wants,'" Frericks said.
Coors Light and Miller Lite are the biggest beneficiaries of...
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6 comments:
you mean the VAST numbers of transvestites in the usa and worldwide did not pick up the slack?
Seems the people are sick and tired of having deviants rammed down our throats, and wont accept them as the 'new' normal. Keep the pressure on, I for one will never buy their crap again.
I am surprised the AB marketing dept is not gone by know along with most of its upper management. Any company pushing this woke person is headed down.
To state the obvious, Go Woke, Go Broke. Will companies never learn?
I have a neighbor who drives a AB delivery truck. Before the Woke commercial he worked 50 to 55 hours a week. It is 10:30 and I just saw him pull into his driveway. I guess he is through for the day.
Not much of a beer drinker. I happen to love a cold Millers in a bottle maybe once a year. Used to live in CO and Coors has a distinctive taste that again, once or twice a year in a bottle, hits the spot. Never tried Bud Light but Budweiser is fookin' horrible tasting beer. I also do like a very occasional Kirin Ichiban but I see that's an AB company now I'll be doing my part and forsaking that fine Jappo lager. Dang.
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