I will protect my family.
Wednesday, June 5, 2013
Two FBI Agents Involved in Dzhokhar Tsarnaev’s Arrest 'FALL' Out of Helicopter and Die
I have no idea how I missed this story from May 22nd:
The FBI agents, who eliminated Boston terrorist Tamerlan Tsarnaev, died as they fell out of a helicopter, the press service of the FBI said.
Two officers of the counter-terrorism department of the Federal Bureau of Investigation died on Friday, May 17. The incident occurred during training exercises conducted by the FBI at a distance of 12 nautical miles from the coast of the U.S. state of Virginia.
An official statement from the FBI says that special agents Christopher Lorek and Stephen Shaw fell out of a helicopter while training a complex exercise. The agents were supposed to be lowered on a rope on a ship from a helicopter. For yet unknown reasons, the two agents fell out of the helicopter and were killed in the fall.
"Like all who serve on the Hostage Rescue Team, they accept the highest risk each and every day, when training and on operational missions, to keep our nation safe. Our hearts are with their wives, children, and other loved ones who feel their loss most deeply. And they will always be part of the FBI Family," FBI Director Robert S. Mueller said in a statement, according to CNN.
More Info HERE
Like A Swede In ....Sweden?
'Jennifer Aniston Sex Tape' Draws 7.5 Million Views
What does it take for a bottled water brand’s Web video to become the Internet sensation du jour? Seemingly, not all that much. Smartwater’s“Jennifer Aniston Sex Tape” ranks a distant #1 on Advertising Age’s Viral Video Chart, at more than 7.5 million views. It contains no sexuality and isn’t even all that funny. But it does a brilliant job playing with the baser instincts of Internet users – and, in so doing, demonstrating…a) that there is a formula for viral success
b) that it’s really is as simple as you had always feared
The promise of celebrity skin + awkward humor + digital manipulation + a catchy title = gazillions of views
Grabbing attention is one thing, but will the views translate into sales? If the advertiser were a bank, a phone company, even an electronic gadget, the answer would likely be “no”. But this is an ad for bottled water, a relatively inexpensive product category where choices are often made on impulse. Bottled water is also a category where brand reallydoes matter a great deal – because there’s little to be had in the way of tangible benefits, and therefor little is expected. For SmartWater, the name of the game is to be top-of mind at point of purchase. To that end, “Jennifer Aniston Sex Tape” will likely deliver.
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