‘Screw for Denmark’ sex campaigns produce baby boom in months

A racy ad campaign, started only nine months ago, has really hit the spot for Denmark's campaign for more baby-making. The country now expects booming birth rates this summer.

According to research by Denmark’s Politiken newspaper, the summer months of June-August this year will produce 1,200 more Danes than last summer. In total, some 16,200 babies are due to be born.

“I’ve never experienced a boom like this in my time as a midwife,” said Ann Fogsgaard, who’s been on the job 33 years.

“Normally, there are more births during the summer compared to the winter, but an increase like this is crazy.”

It all started with cute appeals by Spies Travel to “give the world more babies” and “Do it for mom!” – which gave quite good data on how people tend to get groovier during a seaside vacation, as opposed to an alpine hike. The sad Danish grandmother who anxiously unhooks her own daughter’s bra as she’s about to get down with her boyfriend is made happy. Even the stereotypical, creepy introverted online gamer guy gets some at the end.

After the guilt-card ad, the capital emerged with its own campaign. The City of Copenhagen took a mildly more serious approach, saying you won’t be fertile forever. And the broadcaster DR hopped aboard the baby-making wagon with the aptly-named “Screw for Denmark” (Knald for Danmark) campaign.

“You probably can’t ascribe the increase in births to our campaign, but it’s definitely a feather in our cap if the campaign has had a positive effect,” Copenhagen’s deputy mayor for health, Ninna Thomsen, told TV2 News, adding that she was actually surprised to begin with that so many...


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