Let’s face it, deep down in our heart of hearts we knew the honeymoon wouldn’t last forever. Our willingness to place eternal faith in an earth-straddling company that oversees the largest collection of information ever assembled was doomed to end in a bitter divorce from the start. After all, each corporation, just like humans, has their own political proclivities, and Google is certainly no exception. But we aren’t talking about your average car company here.
The first sign Google would eventually become more of a political liability than a public utility was revealed in 2005 when CEO Eric Schmidt (who is now executive chairman of Alphabet, Inc, Google’s parent company) sat down with interviewer Charlie Rose, who asked Schmidt to explain “where the future of search is going.”
Schmidt’s response should have triggered alarm bells across the free world.
“Well, when you use Google, do you get more than one answer,” Schmidt asked rhetorically, before answering deceptively.
“Of course you do. Well, that’s a bug. We have more bugs per second in the world. We should be able to give you the right answer just once… and we should never be wrong.”
Really?
Think about that for a moment. Schmidt believes, counter-intuitively, that getting multiple possible choices for any one Google query is not the desirable prospect it should be (aren’t consumers always in search of more variety?), but rather a “bug” that should be duly squashed underfoot. Silly mortal, you should not expect more than one answer for every question because the almighty Google, our modern-day Oz, “should never be wrong!” This is the epitome of corporate hubris. And it doesn’t require much imagination to see that such a master plan will only lead to...
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1 comment:
So, stop using the Google search engine. Use DuckDuckGo....and they do not track you.
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