Outkick the Coverage, a website run by controversial sports radio host Clay Travis, notes that the NFL’s broadcasters — CBS, ESPN, Fox and NBC — have already lost “several hundred million” this year in ad revenue alone.
The report says the decline “has the league’s top executives and television partners scrambling to figure out what went wrong. How did a league that was setting ratings records in 2015 suddenly see its audience fall by nearly 20 percent just two years later?
“While much of the attention has focused on the protests, according to ongoing conversations with several people close to the league and its television partners over the past couple of months, the ratings decline that will cost the TV partners up to $500 million can actually be attributed to four primary factors:
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