90 Miles From Tyranny : China's 2022 Genocide Games are a ratings DISASTER—down 43% from 2018 games The drop in views set a record low for the network since NBCUniversal began broadcasting the games in 1988.

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Wednesday, February 9, 2022

China's 2022 Genocide Games are a ratings DISASTER—down 43% from 2018 games The drop in views set a record low for the network since NBCUniversal began broadcasting the games in 1988.

NBC has suffered a huge blow to its ratings as only 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics opening ceremony, down from the 28.3 million viewers who tuned in during the PyeongChang Winter Olympics in February 2018.

The drop in views set a record low for the network since NBCUniversal began broadcasting the games in 1988.

According to Variety, the total audience delivery, or TAD, of 16 million viewers is down 43% compared to the previous games. Noting that while comparing the usually more popular Summer Olympics to Winter Olympics is less fair, it’s worth noting that the broadcast of the Tokyo Olympic Games opening ceremony drew 17 million viewers last July, which was at the time the smallest viewership for the event in 33 years and can be attributed to the lack of fanfare surrounding the games, which occurred at the height of the COVID-19 pandemic. Beijing’s numbers are worse than that.

As was the case with previous broadcasts, the torch lighting ceremony aired live in the morning on NBC and its streaming service Peacock and was replayed again at primetime. As with last year’s games, the Olympics this year are happening in mostly empty arenas, devoid of spectators.

NBC’s numbers are expected to struggle as the network grapples with the challenge of bringing viewers to what some viewers have dubbed the “Genocide Olympics” on account of China’s human rights abuses against the Uyghur minority group in the Xinjiang autonomous region, with many stating their intent to boycott the proceedings.

NBCUniversal is contracted to broadcast 2,800 hours of Beijing Winter Games coverage across multiple platforms, including all of...




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3 comments:

Formerlib said...

You could manufacture and spread across the globe a lethal virus and shut down society and make me lose my job and confine me to my dark cold basement and I still would not watch your dumb Olympics.

Doom said...

NBC may have suffered a loss, but if it weren't for China, they wouldn't still be broadcasting. Same with most big media.

Tsquared said...

I avoid anything China.