According to a study conducted by the Morning Consult and interviews with thousands of people, the popular apparel brand had a net favorability rating of +69 prior to the Kaepernick ad. It’s now sitting at +35. (RELATED: NIKE MAKES MAJOR ANNOUNCEMENT ABOUT COLIN KAEPERNICK. NFL FANS WON’T BE HAPPY)
The brand’s popularity also dropped eight points with black Americans. It went from +82 to +74. (RELATED: THE REASON FOR NIKE’S DEAL WITH COLIN KAEPERNICK HAS BEEN REVEALED. IT’S A WILD ONE)
Go ahead and raise your hand if you could see this coming. This was the most obvious outcome I think I’ve ever seen in the history of dumb business decisions. Here are some numbers from the study that should terrify Nike: Favorability for Republicans went from +75 to zero, and among white people, it went from +67 to +27.
I didn’t graduate from Harvard Business School, but I’m pretty sure those numbers are bad.
I really hope the geniuses running Nike know what they’re doing because, so far, this looks like an utter disaster. Here’s some truth for everybody out there. Kaepernick isn’t an elite quarterback, defensive coordinators figured out how to stop him, his play dropped off, the San Francisco 49ers benched him, he started kneeling, and now he isn’t in the NFL anymore.
He’s not a martyr or hero. He’s a guy that’s simply not good enough to...Read More HERE
2 comments:
Nike isn't worried about the stock price. They are a member of the DOW 30 and many mutual funds buy the stocks of the DOW. Meaning people that contribute to 401k's and IRA's will continue to pump up the shares monthly.
Knock the stock prices down to nothing. Of course, you have to use an insider to create a disastrous ad campaign, but when the stock are low enough, buy and bankrupt the company. With the manufacturing already overseas, the market still around for business, and past debts at pennies on the dollar, a "new" brand can be created. The profits will be huge.
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