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Levi Strauss & Co. has expanded their original mission beyond the manufacture of blue jeans. This “values driven company” now feels a responsibility to “the communities where we live and work” and will now engage with other gun control groups to fight for “gun violence prevention.”
Chip Berg, CEO of Levi Strauss, wrote an open letter to his customers asking them not to bring firearms onto the premises of their stores, offices or other facilities. For him, it was a matter of safety. Of course, law enforcement was exempt from that request.
“It boils down to this: you shouldn’t have to be concerned about your safety while shopping for clothes or trying on a pair of jeans. Simply put, firearms don’t belong in either of those settings. In the end, I believe we have an obligation to our employees and customers to ensure a safe environment and keeping firearms out of our stores and offices will get us one step closer to achieving that reality.”
So, it’s clear Berg doesn’t subscribe to the theory that the best way to stop a bad guy with a gun is a good guy with a gun.
Berg took it a step farther today with an op-ed in Fortune. He explained that as a leader in business “with power in the public and political arenas” he felt the responsibility to break the silence that threatens “the very fabric of the communities where we live and work.”
“So today, on top of our previous actions, Levi Strauss & Co. is lending its support for gun violence prevention in three new areas.”
The company has developed a site that outlines its gun violence prevention strategy complete with mission statements and donation match programs.
Their Safer Tomorrow Fund will direct more than $1 million dollars from Levi Strauss & Co. over four years to youth activist and nonprofit organizations who share the same goals of ending gun violence in America.
Berg announced the company is partnering with various executives and Michael Bloomberg to join forces with Every Town Business Leaders for Gun Safety.
This coalition of like minded executives “has a critical role to play in and a moral obligation to do something about the gun violence epidemic in this country. I encourage every CEO and business leader reading this to consider the impact we could make if we stood together alongside the broad coalition of concerned parents, youth, elders, veterans, and community and faith leaders who are committed to shaping a safer path forward.”
He doesn’t explain any particular plan of action for the Every Town organization other than to infer there may be some think-tank like discussions on how to end gun violence.
And the third leg of the stool involves employee participation. Levi Strauss is doubling its employee donation match to any organizations aligned with...
Read More HERESo, it’s clear Berg doesn’t subscribe to the theory that the best way to stop a bad guy with a gun is a good guy with a gun.
Berg took it a step farther today with an op-ed in Fortune. He explained that as a leader in business “with power in the public and political arenas” he felt the responsibility to break the silence that threatens “the very fabric of the communities where we live and work.”
“So today, on top of our previous actions, Levi Strauss & Co. is lending its support for gun violence prevention in three new areas.”
The company has developed a site that outlines its gun violence prevention strategy complete with mission statements and donation match programs.
Their Safer Tomorrow Fund will direct more than $1 million dollars from Levi Strauss & Co. over four years to youth activist and nonprofit organizations who share the same goals of ending gun violence in America.
Berg announced the company is partnering with various executives and Michael Bloomberg to join forces with Every Town Business Leaders for Gun Safety.
This coalition of like minded executives “has a critical role to play in and a moral obligation to do something about the gun violence epidemic in this country. I encourage every CEO and business leader reading this to consider the impact we could make if we stood together alongside the broad coalition of concerned parents, youth, elders, veterans, and community and faith leaders who are committed to shaping a safer path forward.”
He doesn’t explain any particular plan of action for the Every Town organization other than to infer there may be some think-tank like discussions on how to end gun violence.
And the third leg of the stool involves employee participation. Levi Strauss is doubling its employee donation match to any organizations aligned with...
6 comments:
and like Nike, where will their stock go?
Always preferred Wrangler jeans anyway....
Another long time brand I will never buy again.
Bye-bye Levi.
I live in cowboy country and we all wear Wranglers. Better fit, less expensive and longer lasting. Levis are for soy boys now.
Stopped buying levies 20 years ago when they went from a working mans pants to pants for the yupies Just buy Wranglers and New balance as long as they din't loose their minds.
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